The Green

The Green is a golf simulator, bar, and restaurant in Chicago’s Bucktown neighborhood. They came to us with a clear idea: create a brand for both non-golfers and avid enthusiasts that felt welcoming and fun for all.

Services

Logo & Identity
Brand Personality Workshop
Project Management
Copywriting
Social Media Content
Website Design
Ongoing Marketing & Design Support
Photography

Project Partners

Matt Erickson

 

Building the Brand

We enlisted the help of Matt Erickson to lead the logo design while our internal team focused on building The Green’s brand personality.

We landed on an established, heroic archetype that felt approachable to those seeking to improve their game, as well as newcomers just looking to have a good time. Together, we worked on what the brand’s voice and tone should sound like, and solidified ways in which they could distinguish themselves from competing indoor golf concepts.

 

 

Ongoing Marketing & Design Support

We continued to work with The Green as they prepared for their Fall 2022 launch in Chicago. We came on as their marketing and design department, building out social media content, a Shopify site, merch design, copywriting, photography, menu design, signage, email newsletters, and so much more.

Other Half Brewing

Solemn Oath Brewery

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