The Green is a golf simulator and bar and restaurant in Chicago’s Lincoln Park neighborhood. They came to us with a clear idea: create a brand for both non-golfers and avid enthusiasts that felt welcoming and fun for all.
Logo & Identity
Brand Personality Workshop
Social Media Content
Ongoing Marketing & Design Support
We enlisted the help of Matt Erickson to lead the design while our internal team focused on building The Green’s brand personality.
We landed on an established, heroic archetype that felt approachable to those seeking to improve their game, as well as newcomers just looking to have a good time. Together, we worked on what the brand’s voice and tone should sound like, and solidified ways in which they could distinguish themselves from other indoor golf concepts.