The Green

The Green is a golf simulator, bar, and restaurant in Chicago’s Bucktown neighborhood. They came to us with a clear idea: create a brand for both non-golfers and avid enthusiasts that felt welcoming and fun for all.


Logo & Identity Design
Brand Strategy
Project Management
Voice & Tone
Social Media Content
Website Design
Merchandise Design


Brand Strategy For A Fresh Take

A heroic archetype that feels approachable to those seeking to improve their game, as well as newcomers just looking to have a good time leads The Green’s brand personality. The brand’s voice and tone, along with their visual identity distinguishes them from competing indoor golf concepts.

Logo & Identity Design

We enlisted the help of Matt Erickson to lead the logo design process, inspired by our work on brand positioning.

Confident, enduring, and energetic – their standout ‘G’ icon, custom number set, and color story support the idea that this is indoor golf as you’ve never seen it before.

Launch Plan Backed By Stout

We continued to work with The Green as they prepared for their Fall 2022 launch in Chicago. We came on as their marketing and design department, building out social media content, a Shopify site, merch design, copywriting, photography, menu design, signage, email newsletters, and so much more.

The Brewers Association

Big Star Cocktails