Big Star Cocktails came to us with a fun and open ended proposal. They wanted ideas to help promote their line of Big Star canned cocktails, with a specific word of mouth edge.
Key Creative Design
Big Star is a legacy taco & honky tonk joint with two locations in Chicago known for their margaritas, compelling bartenders, and great taste in music. Its lively atmosphere is truly one of the best places to spend a sunny afternoon.
Big Star Cocktails take all the energy and beverage brilliance of an afternoon at Big Star and package it into a can that’s ready to enjoy anywhere you want it.
Our task was to come up with a way to communicate that idea to consumers, and have as much fun doing so as the Big Star brand demands.
We landed on the concept of a mobile Big Star Patio—a literalization of what the canned cocktails have to offer.
Built around a scratch-off giveaway, we made sure every card is a winner and built a landing page for consumers to claim their prize. From free Walking Tacos to custom limited edition bandanas and of course, the Grand Prize: A Big Star Patio Pop-Up for your home or office.