Stout Collective is a team of marketers, designers, brand strategists, writers, photographers, web developers, videographers, and badass creatives building stronger brands, beer and otherwise. We love beer. We love the industry, the people, the creativity, and the camaraderie.
We were founded in 2015 with a simple idea — to use our background in beer and expertise in branding to tell a better story about beer. We want to let brewers keep innovating and producing amazing product, while we help get the word out about that product. As more breweries come to market each year, we know it's more important than ever to figure out what makes you different and how to tell your story to beer drinkers everywhere.
We come alongside breweries, distributors, bottle shops, beer event producers, and bars around the country to act as their marketing and design departments for hire. We are champions for the people and products we partner with and are truly grateful we get to do this very awesome work with some of the best makers in the industry.
Formerly Matt Tanaka Marketing
Matt opened the doors to Matt Tanaka Marketing in 2015 after many years in the beer business. He worked with breweries, distributors, and other beer brands to help tell their stories. As his team and client base grew, he rebranded as Stout Collective in late 2018.
Spend more than a few hours with us and you’ll probably hear us mutter the phrase, “Trust the process.” It’s as close to a mantra as we have. Because we believe that our process, honed over many beers and a lot of sweat (and in one case, a bit of blood) allows creativity to thrive while keeping the business goals front of mind. The two push and pull off each other until we land on a story-driven brand that’s simple, accurate and clear.
Discovery: We start the research
process, ask a million questions, and get knee deep in our client’s brand.
Design: We put pen to paper and build out the visual language of our client’s brand.
Deployment: We write strategies and make plans for getting the word out about our client’s brand.
We’ve partnered with some of Chicago’s best food & beverage creatives to build out a 3,500 square foot loft in the West Town neighborhood. Located at the corner of Hoyne & Carroll in the historic ICNC building, it functions as a collaborative working space, and a place to make cool sh*t with cool people.
325 N. Hoyne Ave
Chicago, IL 60612