Right Bee Cider is a hometown brand started here in Chicago by a scrappy husband and wife team, Charlie and Katie. A few years into running the cidery as a side hustle, gaining fans and buyers along the way, Right Bee approached us to tackle a full rebrand. They now have a permanent location in the city occupying the old Schwinn Bicycle facility where they brew, can, and package the full product line and serve the cider in their taproom.
Logo & Identity Design
With a full rebrand, we had a unique challenge; the new visual identity needed to preserve the character of their original packaging and design, while injecting a sleeker, more modern feel.
Katie and Charlie wanted the brand to express their commitment to handmade cider while standing out on a crowded shelf, with their romantic origin story woven throughout.
We started by simplifying that story to a single statement: Right Beside Her, Right Bee Cider. The longer version, spelled out on the packaging, would go on to influence every aspect of their approachable design and cute illustration style.