Cloudless Hard Seltzer is inspired by sunshine and good vibes. Crafted with care by 3 Sheeps Brewing in Sheboygan, Wisconsin.
Logo & Identity Design
Packaging & Label Design
Sales Asset Design
Naming Workshop
Ongoing Marketing & Design Support
Content Direction & Creation
Photography by McKenzie Hanson & Nick Murway
With the perfect summer day in mind, we imagined and then executed the entire brand identity for Cloudless. We wanted the product to feel wispy, light-hearted, and approachable.
The creative team began the process with a naming workshop, then progressed to developing logo concepts, packaging, brand voice, and sales and distribution assets. The final step for the brand was establishing the direction and creative content for web and social media.