Right Bee Cider is a hometown brand started here in Chicago by a scrappy husband and wife team, Charlie and Katie. A few years into running the cidery as a side hustle, gaining fans and buyers along the way, Right Bee approached us to tackle a full rebrand. They now have a permanent location in the city occupying the old Schwinn Bicycle facility where they brew, can, and package the full product line and serve the cider in their taproom.
Brand Strategy
Logo & Identity Design
Label Design
Packaging Design
Photography
With a full rebrand, we had a unique challenge; the new visual identity needed to preserve the character of their original packaging and design, while injecting a sleeker, more modern feel.
Katie and Charlie wanted the brand to express their commitment to handmade cider while standing out on a crowded shelf, with their romantic origin story woven throughout.
We started by simplifying that story to a single statement: Right Beside Her, Right Bee Cider. The longer version, spelled out on the packaging, would go on to influence every aspect of their approachable design and cute illustration style.
