We were tasked with bringing order, organization and design systems to one of the most collectible breweries in the country—all while maintaining their mind-numbing number of weekly beer releases.
Brand Strategy
Label Design
Project Management
Merch Design
Social Media Strategy
As Other Half’s design and marketing team, we help to guide the evolution of their brand across four locations. We set rules for the “language of Other Half” and then creative direct an army of illustrators, graphic designers, photographers, letterers, motion graphic artists and more to create content and design that keeps their devoted fan base guessing, while building a cohesive brand identity. It’s about as high-pressure as it gets.
Over the years, we’ve worked on a mind-numbing 400+ beer labels, branded and designed 6 giant festivals, designed and implemented a workflow to manage it all, and even designed a cereal box at one point. It’s been a wild ride.
