Other Half (Virtual) Pastrytown

When Other Half’s sweets-filled festival had to pivot from in-person to online, we pitched the theme “Saturday morning cartoons.”

Working collaboratively with Other Half and our creative partners, we covered all the nostalgic bases, from loading up at the donut shop to action figures and VHS.

Services

Event Branding & Design
Merch Design
Label Design
Custom Packaging Design
Social Media Support & Design
Cartoon Animation & Scriptwriting
Website Build

Project Team

Birds & Kings
Megan King Kelly
Site Logic Digital

 

 

When the project was all said and done, we had created:

 

 

+ Three custom, experiential boxes for the beer (Treasure Chest, Mint in Box, and Dank ‘n Bake)

+ 12 unique beer labels

+ Line of Pastrytown merchandise including six glass designs, enamel pin set, a fanny pack, and two shirt designs

+ 10-minute animated cartoon

+ Website landing page

Other Half’s festivals are as much about the brand’s storytelling as they are about beer and camaraderie. When Pastry Town couldn’t provide those touchpoints in person, we had to create an experience to accompany the beers for people at home.

Meet Pastrytown, the Animated Series. A completely original, written, performed, and animated episode (including commercials!) filled with the cultural language, lore, and creativity that keeps Other Half fans invested.

Right Bee Cider

Pilot Project Brewing

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