When the folks from Sigma Brewing approached us about working on their brewery’s brand strategy, they were at crossroads. They had garnered a loyal following in Houston during their first three years on the beer scene. They also felt the Sigma name and branding were confusing and didn’t accurately reflect their future plans for the brewery.
Brand Strategy
Naming Workshop
Logo & Identity
Packaging Design
Ongoing Marketing & Design Support
We started with brand strategy sessions to develop a mission statement, brand keywords, brand pillars, as well as a voice and tone guide.
Eventually, the Sigma team was guided through a naming workshop in which we landed on a new name for the brewery—Equal Parts.
Since then, we’ve worked closely with the Equal Parts team as an extension of their branding and design department, establishing strategies for social media, event planning, and more, while advising the brewery on marketing, design and brand decisions.
Together we’ve designed labels, written brand strategies, built brand assets, worked on distributor and retailer presentations, and much more as we’ve worked together grow their reach. Equal Parts will stand the test of time, and we’re honored to be a part of their journey.
