The project was very simple on the surface — to build a landing page that showcased Elysian’s newest beer, Dank Dust. They had a name, “The Bodanka” and a wanted to highlight the beer’s trippy illustrations and late-night vibe.
Birds & Kings
We worked together with the Elysian team, as well as our friends at SiteLogic Digital and Birds & Kings to build a fully immersive digital world around the feeling of the beer, packed full of easter eggs and low-res gifs. We used an early internet-style visual language, and a ton of “green” references to create the digital equivalent of walking into a bodega at 3 in the morning looking for munchies and beer.