The project began in 2020 with a challenge: How do we celebrate 25 years of Elysian’s history, during a time when the brewery is closed to the public and events are unwise (and illegal)?
Logo & Identity
Video Game Development
Site Logic Digital
Megan King Kelly
Birds & Kings
Connors & Co. Events
Over the course of a few short months, we developed a 25 pack anniversary box alongside the Elysian team. Not just beers, but things—collectibles, jokes, and over-the-top experiences to showcase the rich 25 year history of the brewery.
We collaborated with countless artists, manufacturers, and small business owners to build out meaningful collectibles that accompanied each beer.
Some of our favorites included:
+ DIY Pintwood derby car kit
+ Watermelon beer flavored candy
+ Vinyl flexidisc
+ KEXP mixtape cassette
+ Make-your-own cupcake mix
+ Biodegradable seed-embedded label
+ Melissa McCarthy-approved snake in a can