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Branding, Marketing & Design For The Beer Industry

Right Bee Cider

Logo & identity, packaging, and website design

When the husband-and-wife owned cidery Right Bee Cider approached us to tackle a full rebrand, we knew we had a unique challenge ahead of us. We had to preserve the character of their original packaging and design, while injecting a sleeker, more modern feel. It needed to communicate Katie and Charlie’s commitment to handmade cider, while standing out on a crowded shelf, and telling its romantic origin story.

We started by simplifying that origin story to a single statement: Right Beside Her, Right Bee Cider. The longer version, spelled out on the packaging, would go on to influence every aspect of their approachable design and cute illustration style.

Boy meets girl.
Boy makes cider to woo girl
Now he’s right beside her.
Right Bee Cider.

The Projects
+ Brand Strategy
+ Logo & Identity Design
+ Packaging Design
+ Website Design & Development
+ Social Media Content & Strategy
+ Event Planning
+ Pop-Up Design


Right Bee Cider Is

+ Romantic
+ Made By Hand
+ Rooted in Chicago
+ First to market
+ Simple
+ Dry, Not Sweet
+ Friendly & Approachable