Spiteful Brewing has been one of Chicago’s most beloved and consistent breweries for over 12 years. They’ve always exuded a deep relevance to the city — what it’s like to live and work here, the kinds of beers people like to drink, and recognizable label art that brings a sense of playful spite to their stories.
We were brought on board to refresh Spiteful’s original logo and labels to bring cohesion to their branding in a world of so many competitors. We wanted to keep the heart of their existing iconography intact, but refine it for better visibility and wider use across applications.
Logo & Identity Design
Packaging Design
Flagship Packaging Refresh
