Working for Beer is a series of collaborations between industry friends, hosted by Stout Collective. Even though we spend our work days building brewery brands, sometimes we just want to make cool sh*t with our friends.
This collab series is an excuse to partner with our beer friends all over the country (and world). We develop a concept, style, and design of a beer in exchange for a case or two of the finished product. So as the name suggests, we’re literally working for beer.
For the next installment of our Working For Beer series, we teamed up with our friends at Hopewell Brewing and Big Kids for a 90’s inspired “back-to-school” package, with proceeds benefitting Pilot Light.
The label design was inspired by many of our nostalgic bag lunches from growing, which local sandwich shop Big Kids lovingly put their spin on.
The Bag Lunch bundle included:
× 1 can of Hopewell’s Bag Lunch Pale Ale
× 1 nostalgic lunch from Big Kids
× 1 super-cool tote bag
Technically, Lake Trip is our third collaboration in the Working For Beer series, but the second hasn’t been released yet so you’ll just have to wait and see.
One fun aspect of spending a lot of time in the same industry is retaining friendships when people leave to work at new places. A member of the Stout team used to work closely with a member of the Phase Three team, and thus a connection was made.
When coming up with a design concept, we at Stout wanted to do something summery and Brittany, the co-owner, Director of Marketing and Designer (dang!) of Phase Three suggested a local tie-in.
There’s very little in Chicago more summery than the Lake and nothing pairs with the Lake like a Pale Ale. We’re super pleased with how this project turned out, had a blast working with the fine folk of Phase Three, and hope you get your hands on this beer to accompany it lakeside. That’s what we’re doing.
No Signal is the first installment in the Working for Beer series, made in collaboration with our Charlotte friends, Resident Culture Brewing Co. Every October, our Sr Designer Jackie subjects herself to a month-long horror movie marathon. So when it came time to come up with a concept that married the scary life of Zoom calls and on-film jump scares, we settled on the name: No Signal.
Our in-house design team worked in tandem with Resident Culture’s illustrator Maryssa Pickett to tag-team the art panels of the terrifying Zoom call scenes, shown in detail below.
No Signal a blood-red Kettle Sour with raspberry, black currant, sweet cherry and marshmallows. 6.75% ABV.