WYNK came to us fully built, with a brand book and an understanding of their audience and market position.
We picked up the torch from there, helping them activate that brand across social, POS, campaigns, in-person activations, and more.
Brand Strategy
Creative Direction
Copywriting
Campaign Design
Merch Design
Content Creation
When our friends at WYNK approached us to work together, they knew that we primarily focus on beer – and that’s exactly what they were interested in.
WYNK engages with the world much like a craft beer would. From the sessionability of the product to the social settings it fuels, they even share (increasingly more) consumers.
The WYNK team is passionate about the role of THC seltzer in adult beverage culture. It’s still a relatively new category, and we spend a lot of time on campaign development. From specific holidays to seasonal messaging or straightforward awareness building, we’re constantly coming up with new ways to show consumers how WYNK fits into their lives.
Dry January was our first project together, and it needed to get off the ground FAST. A deep understanding of their product position and some clever word-smithing gave us a timely campaign that was able to stretch beyond the dry holiday.
A Wellness Focused 4/20
When WYNK wanted to figure out how their brand speaks into a holiday like 4/20 – we centered the idea on their brand purpose and worked out from there.
Since WYNK is all about balance, our challenge was developing a tagline that invited our customer to celebrate in a way that supported that established brand position.
As WYNK adds new states to its distribution footprint, we’ve helped evolve and focus their come to market strategy. Each new territory gets a hyper-specific social rollout featuring animated graphics and landmarks locals love.
Our ongoing partnership with the folks at WYNK has us working on all sorts of things at any given moment.
We have weekly calls to brief us on new ideas, present designs and receive feedback, and brainstorm as a group when necessary.
From new product photoshoots to campaign design, we’re plugged into their creative department and operate as an extension of their talented team.
We get plenty of chances to play within WYNK’s voice. Their core message is incredibly focused, but they are passionate about engagement and interact transparently with their fan base.
A tiny bit clever, always approachable, fun but not too silly.
