Goose Island Beer Co. is one of our Backed By Stout partners. Backed By Stout is a custom transfusion of our team with our client’s, where we plug in for a year on a range of work to achieve brand goals. We meet weekly to check-in on projects, review feedback, and present new ideas. Being in the room and having thorough brand knowledge allows us to work efficiently and deliver big things.
As a brand with national presence and local authority, our work with Goose reflects the two sides of a unique coin. From taproom events and small batch Barrel House releases to the amplification of a Chicago staple like 312, it’s about knowing the audience, having a perspective, and moving fast.
Creative Direction
Packaging Design
Merch Design
OOH Design
Event Branding
Brand Design
Copywriting
Project Management
Photography: Ken Yoonemeder/Goose Island
Animation: Zach Harris
