Stout’s studio is a mere three blocks from Goose Island’s Fulton Street brewery & taproom so it was high time we collaborated on a few design projects together. We worked with the Goose marketing team on two of their recent high-profile Chicago beer releases—the first for the Bank of America Chicago Marathon and the second, for the next iteration of Lost Palate Hazy IPA.
The second Sunday in October has a special place in the hearts of Chicagoans when each year our city plays host to one of the world’s fastest marathons. Close to an estimated 1 million spectators line the streets to cheer on 40,000 friends, family members, and complete strangers as they journey though Chicago’s neighborhoods and complete the 26.2 mile run.
As a longtime sponsor of the Bank of America Chicago Marathon, Goose Island has had an active role in growing the race and showing just how satisfying an ice cold beer at the end of a long run can be. Each year they provide a custom branded beer that participants receive moments after crossing the finish line — hence the name “Finisher” — as a small token of appreciation for what they just accomplished.
We worked on a bunch of different directions and eventually anded on this idea of the 312 phone cruising their way through the streets of Chicago. We’re thrilled with how the label turned out and were honored to work on this little piece of the fabric of Chicago.
Lost Palate is a special beer to the Goose Island community. First released in 2018, the recipe for Lost Palate was developed by their longtime team member, Jonny Coffman as a way to share his story battling cancer.
We worked with our talented collaborator Matt Erickson to create the next iteration of this beer, giving it a vibrant and refreshed identity. The label itself depicts a UFO emerging from outer space to capture Jonny himself — a scene he relates to his cancer journey.
