Allagash is one of the breweries that “gets it”. Over their 30-year history, they’ve managed to stay true to their core values and by doing so, cultivate a brand that is unmistakably them. It’s evident in how they treat employees, show up on social, and of course, their packaging design.
With that much history and brand equity, introducing new year-round offerings can be a unique challenge for a brewery like Allagash. We had the privilege to work with them on developing three new brands to add to their core lineup: Allagash Lager, Allagash Hazy IPA, and a new Variety Pack to house both.
Brand Strategy
Packaging Design
