3 Sheeps Brewing Company

3 Sheeps Brewing Co, from Sheboygan, Wisconsin is built to stand the test of time. We’ve worked closely with their team for half a decade on strategy, marketing, and design projects to help establish a brand that stands “for everything Wisconsin.”

Services

Brand Strategy
Logo & Identity Design
Packaging Design
Merch Design
Ongoing Sales & Marketing Support

Project Team

Stout Collective
Studio Malt
Matt Erickson

We started with a massive re-branding project, to breathe new life into the overall aesthetic.

Together with Jack Muldowney of Studio Malt, we tore everything down to the studs and built up an intentional brand that reflected the kind of beer they made, and still gave clever nods to the whole sheep thing.

Something that felt at home in their Wisconsin roots, with an elegance that spoke to the quality of their beer, and a little wink to reflect their cheeky spirit.

Since then, we’ve acted as 3 Sheeps’ marketing and design department for hire, establishing strategies for social media, event planning, and more, while advising the brewery on marketing, design and brand decisions.

Together we’ve designed over 100 labels, and countless brand assets, posters, t-shirts, hats, koozies, billboards, truck wraps, taproom signage and more. The list goes on and on and will continue to grow as we work with the 3 Sheeps team to built a brand that stands the test of time.

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