We’ve worked closely with 3 Sheeps for half a decade on strategy, marketing, and design projects to help establish a brand that stands “for everything Wisconsin.”
Backed By Stout since 2015.
Logo & Identity Design
We started with a massive project, to breathe new life into the overall aesthetic.
Together with Jack Muldowney of Studio Malt, we tore everything down to the studs and built up an intentional brand that reflected the kind of beer they made, and still gave clever nods to the whole sheep thing.
Something that felt at home in their Wisconsin roots, with an elegance that spoke to the quality of their beer, and a little wink to reflect their cheeky spirit.
Since then, we’ve acted as 3 Sheeps’ marketing and design department for hire, establishing strategies for social media, event planning, and more, while advising the brewery on marketing, design and brand decisions.
Together we’ve designed over 100 labels, and countless brand assets, posters, t-shirts, hats, koozies, billboards, truck wraps, taproom signage and more. The list goes on and on and will continue to grow as we work with the 3 Sheeps team to built a brand that stands the test of time.