The label design was inspired by many of our nostalgic bag lunches from growing, which local sandwich shop Big Kids lovingly put their spin on.
The Bag Lunch bundle included:
× 1 can of Hopewell’s Bag Lunch Pale Ale
× 1 nostalgic lunch from Big Kids
× 1 super-cool tote bag
Technically, Lake Trip is our third collaboration but the second hasn’t been released yet so you’ll just have to wait and see.
One fun aspect of spending a lot of time in the same industry is retaining friendships when people leave to work at new places. A member of the Stout team used to work closely with a member of the Phase Three team, and thus a connection was made.
When coming up with a design concept, we at Stout wanted to do something summery and Brittany, the co-owner, Director of Marketing and Designer (dang!) of Phase Three suggested a local tie-in.
There’s very little in Chicago more summery than the Lake and nothing pairs with the Lake like a Pale Ale. We’re super pleased with how this project turned out, had a blast working with the fine folk of Phase Three, and hope you get your hands on this beer to accompany it lakeside. That’s what we’re doing.
No Signal is our first collaboration, made with our Charlotte friends, Resident Culture Brewing Co. Every October, our Sr Designer Jackie subjects herself to a month-long horror movie marathon. So when it came time to come up with a concept that married the scary life of Zoom calls and on-film jump scares, we settled on the name: No Signal.
Our in-house design team worked in tandem with Resident Culture’s illustrator Maryssa Pickett to tag-team the art panels of the terrifying Zoom call scenes, shown in detail below.
No Signal a blood-red Kettle Sour with raspberry, black currant, sweet cherry and marshmallows. 6.75% ABV.