Yakima Chief Hops is one of the premier hop suppliers in the world. Headquartered in Yakima, WA, they’ve been breeding, growing, and supplying hops to brewers across the globe for over 30 years.
They came to us on the cusp of something super exciting: a new hop innovation program focused on brewing community engagement. They didn’t know what to call it or have a fully fledged plan, but the idea was there — and that was enough for us to dig in.
We spent the next six months together, building out the strategy, positioning, naming, identity, and design for the entire program. Meet FWD.
Creative Direction
Brand Strategy
Logo & Identity Design
Brand & Product Naming
Packaging Design
Voice & Tone
Copywriting
Website Design
Brand Standards
