Elysian Brewing gave us a deceptively simple brief: create a campaign that reminds Seattle, and the rest of the country, that Space Dust is for music people.
Not just musicians, but the fans who’ve built their identity around music. Those who are at the shows, collect records, and treat music less like a hobby and more like a way of life. Space Dust is for those who are as obsessed with music as they are with beer.
To build the campaign, we went back to Elysian’s roots. When the brewery opened in 1996, its Capitol Hill taproom sat at the center of Seattle’s ‘90s music and art scene. They hosted shows, supplied the venues with kegs, and helped shape the culture from the inside. Now, decades later, we wanted to embrace that same authenticity.
So we didn’t stage it. We built it.
Instead of a polished production with models to “play guitar”, we threw a real underground show and a real house party. We tapped high-energy local bands and DJs, let them bring their fans, and we showed up with the beer and documented what unfolded.
The result is a campaign grounded in lived-in authenticity, shot across formats—35mm film, digital, disposable cameras, and vintage camcorders to match the raw, unfiltered energy of the scenes themselves.
Creative Direction
Merch Design
OOH Design
Event Branding
Copywriting
Photography: Victoria Marie
Videography: Dre Aguirre
Venue: Bookclub Chicago
