Goose Island Finisher Beer

Goose asked us to design a label that captured the fun and excitement of the marathon, something runners would want to take with them as a keepsake.

Photos 2-5: Ken Yoonemeder

The second Sunday in October has a special place in the hearts of Chicagoans when each year our city plays host to one of the world’s fastest marathons. Close to an estimated 1 million spectators line the streets to cheer on 40,000 friends, family members, and complete strangers as they journey though Chicago’s neighborhoods and complete the 26.2 mile run.

As a longtime sponsor of the Bank of America Chicago Marathon, Goose Island has had an active role in growing the race and showing just how satisfying an ice cold beer at the end of a long run can be. Each year they provide a custom branded beer that participants receive moments after crossing the finish line — hence the name “Finisher” — as a small token of appreciation for what they just accomplished.

We worked on a bunch of different directions and eventually anded on this idea of the 312 phone cruising their way through the streets of Chicago. We’re thrilled with how the label turned out and were honored to work on this little piece of the fabric of Chicago.

Brewer’s Kitchen x Mash Gang