After the outbreak of COVID-19, we wanted to find a way to support breweries that were hurting as well as hospitality professionals that were without work.
We proposed a partnership with Other Half Brewing to host an open-ended, worldwide beer collaboration that raised funds for local hospitality professionals and helped keep breweries in business during an unprecedented time.
The recipe was open source and the label artwork was offered up for free for any brewery across the globe.
Industry partner Craftpeak built a website that served as the main mouthpiece for the initiative – hosting information on how to brew the beer, promotional materials, and a map to see where the beers could be purchased.
The name, logo and label design were meant to speak to unity. A mark that would be uplifting and inspiring with a label template that could be customized to the art style of each participating brewery while maintaining a cohesive visual movement.
In May of 2020, the murder of George Floyd by a white police officer sparked nationwide protests against police brutality and a renewed awareness among white people of the injustices people of color face daily, including within the beer industry.
Marcus Baskerville, owner of Weathered Souls Brewing Co. in San Antonio, TX, had the idea to launch a beer initiative in response.
Marcus’s initiative was picked up by over 1,200 breweries, in all 50 states and 22 countries.
It received attention in countless publications and won Brewbound’s 2020 Cause of the Year award.
At Stout we were honored to utilize the tools and infrastructure from All Together to help Black Is Beautiful function successfully.
Credit to Kevin Dyer (KD Designs) for the label design and our friends at Craftpeak for the website.
In May of 2021 Brienne Allan, who at the time was a brewer at Notch Brewing in Salem MA, posted a simple Instagram story asking if any of her followers had experienced sexism while working in the beer industry.
The response was titanic, with hundreds of stories pouring in, ranging from harassment and assault to toxic, abusive work environments.
In order to have access to the Brave Noise recipe and label art, participating breweries must produce a publicly available Code of Conduct – outlining their commitment to safe and harassment free work places, and donate a portion of the proceeds to a charitable organization that fits the mission of the movement.
To date, over 200 breweries have signed up and made some noise.
The collaboration has received incredible press and won the 2021 Brewbound Cause of the Year award.