Prison City is an award-winning brewery and pub from Auburn, New York—a small Finger Lakes town home to one of the country’s oldest prisons.
Our work included reevaluating their existing label system to ensure it reflects the same care and creativity as their renowned beer.
Working together, we discovered what was worth keeping within their current aesthetic and what they were looking to move beyond.
The resulting labels are fun and straightforward, family-friendly, and imaginative. We lean heavily on both black and white with single pops of color and monochrome, giving the design structure while keeping it approachable.