A radical place where the snow is always fresh and nothing gets tracked out, Powder City Lager comes to us from Powder City, USA. Made by Mountains Walking Brewery in Bozeman, MT, Powder City Premium Lager will be released to the Greater Yellowstone Region for people who find time on the slopes or the trail far more exhilarating than a 9-5 and a high-quality mattress.
Logo & Identity Design
Brand & Product Naming
Voice & Tone
Firmly cemented in the Bozeman beer scene, Mountains Walking Brewery wanted to create a brand new product and separate brand for their region that could stand alone. The physical embodiment of thrilling descents and nothing but time, Powder City is as much about a mountaintop utopia as it is a state of mind.
The Powder City logo suite was developed to invoke the overall movement and spirit of the brand.
A custom wordmark imitates inviting slopes and the ermine secondary mark provides a playful, unexpected edge.
A single product brand with room for line extensions, Powder City’s can and 12-pack design visually delight on a shelf while communicating their brand story.