In 2019, Pilot Project was created as a purpose-driven, collaborative, and artistically curious brewing and tasting room facility to help support talented brewers in an industry with exceptionally high barriers. Opening the taproom was the first major expression of their visual identity, a physical space that anchors Milwaukee Avenue in Chicago. Pilot Project recently purchased space in Milwaukee, WI, and Stout is eager to watch their continued success and growth.
Logo & Identity Design
Voice & Tone
Pilot Project has a unique model – it is a true incubator for breweries, a place that provides everything they need to succeed.
Pilot Project partners with new breweries that don’t have a physical location to brew, market, and sell their product. Finally, the beer is served in the beautiful Pilot Project taproom in Chicago’s booming Logan Square neighborhood.
Stout was brought on to this project board to message all of those parts clearly, ensuring an appeal for both breweries and beer drinkers alike.