We breathed new life into this historic brand, deeply rooted in Chicago’s beer beginnings.
Sales & Marketing Design
Conrad Seipp was one of Chicago’s original beer barons, founding Conrad Seipp Brewing Company as a German immigrant in 1854. By the early 1900’s, Seipp was brewing over 250,000 barrels of beer per year—anchoring them as one of the largest breweries in the country. At the onset of Prohibition, however, alcohol producers like Seipp began a slow decline until they eventually ceased operations in 1933.
Pride in Seipp’s beer has remained strong in his family line and through the help of Metropolitan Brewing, his decedents decided to resurrect the brand and bring it back to the city he loved so dearly.
We approached the redesign in a way that pays tribute to their original logo and packaging, while adding a fresh breath of color, typography, and illustration to their classic heritage look.