When the team at Bad Astronaut came to us, they already had a logo they liked, but felt like it needed guidance to fully communicate their new brand. We helped give sense to the logo and identity, and established their highly illustrative label design structure—highlighting elements of sci-fi nostalgia with a playful and non-conformist astronaut shining as the main focal point.
Brand & Identity Study
Label Design System
Ongoing Label Design
Located just north of downtown Houston, Bad Astronaut is ready to make its stamp on the Houston beer scene. Their lively mascot, the Astronaut, isn’t actually in space, though. Instead, each label depicts a new adventure the Astronaut finds themselves in. From popping wheelies on a BMX bike to saving Houston from invading aliens, and even staging a moon landing—the Astronaut is always up to a bit of mischief.
We used a highly detailed illustration style to nail the vibe of Bad Astronaut in a way that’s fun and entertaining.