We worked with some of Raleigh-Durham’s most innovative and creative beer folks to help build and brand Ancillary Fermentation—a brewery, art project, and traveling conceptual pop-up taproom.
Brand Strategy
Logo & Identity Design
Packaging Design
The first step was to build an identity system that would make sense for all of its parts, and feel just as exciting and mysterious as the concept itself.
We partnered with Jack Muldowney at Studio Malt and settled on a bold hand-lettered type, with the letters AF and an asterisk to act as a brand mark. The asterisk would pop up everywhere in the brand, a signifier that no matter what we’re saying, there’s always a footnote to “bring the weird.”
The beer label concept was simple yet diverse — for each pair of releases we’d pick a theme (say, Wedding) and then explore countless thrift stores, antique shops and user submissions for old found (physical) photography. We’d then add illustrations on top of the photography and create a label that feels wholly unique each time.
Each month, Ancillary hosts a pop up taproom in different locations throughout The Triangle. The beers and events are created in partnership with members of the Raleigh-Durham beer community, with proceeds benefiting a different charity, and centered around a theme, exploring everything from fancy felines to used goods to time itself.
