Project Recap: Pop-Up Restaurant For Upland Brewing Co.
WE SET OUT TO PLAN A BEER DINNER AS ATYPICAL AS OUR HOST'S BEER...
To showcase Upland's line of high-end sour beers in Chicago, we planned a full-service, pop-up restaurant inside an Air BnB apartment on the West Side of Chicago.
We partnered with chef Abra Berens to design a custom five-course meal of locally-sourced ingredients and inspirations, creating a uniquely "Midwestern" culinary experience. Each course was paired with a different Upland sour beer.
When it was time to host the party, we invited Chicago writers, bloggers and social media folk to join in. The goal was to showcase these high-end beers to non-beer writers in an effort to help their audiences think about beer differently. Not as a beverage only to be consumed with nachos and football, but as something that's equally as comfortable at a white table cloth meal, or as a hosts gift at a dinner party.
*Video and photography by Studio Finch